SEO Tips For Small Businesses

Search Engine Optimization (SEO) is the process of raising the visibility of your website or blog in search engine results. Your main objective with SEO is to increase the number of inbound visits to your website or blog. This includes links from social media sites, links from other sites, internal links from your own site, and email sign-ups. Your links are the building blocks for your website’s success.

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One of the most important keys to SEO is content. As your website is a vehicle for creating your content, your content is also the vehicle for SEO. Your content must be:

• user-generated content that tells your business’s unique story

• original, high quality content that gets you to the top of the SERPs

• highly relevant to your target audience. Think about what your audience is looking for, and copy that.

• inbound marketing content that gets traffic to your website, creates awareness, and keeps your customers engaged.

• well-crafted content that shows you know how to add value to the customers' lives.

• descriptive content that provides helpful information for readers.

• hyperlinks that direct readers to related content.

Content, therefore, is the foundation of your website, blog, and all of your social media channels.

Keep reading for some great SEO tips to help you increase your traffic and boost your search rankings.

Read More: Daniel H. Cole

Content Is The Key To SEO

Your goal is to find and create content that your audience wants to read. To give you an idea of what content will provide that platform, here are a few examples of the kinds of content that will help you attract more customers and increase your search rankings:

• A tutorial or how-to article: If you sell a product, it’s useful to describe in detail how you created it. Consider developing a tutorial series to teach your audience the very steps you took to make their order a success.

• A trend article: A trending article is an ongoing series of articles that offers up-to-date information. Write a trend article with a specific date to be posted, a lead generating strategy, and how to measure the success of your articles.

• An infographic: If you’re an ecommerce site, you can use infographics as a way to enhance your company’s visual brand identity. Create an infographic that walks visitors through the steps of shopping from your website. It is a free and simple way to help readers understand what you sell and how it can solve their problems.

• A news article: News articles provide readers with the latest updates in your industry and the latest trends in your industry. Write about a recent event or trend you’ve noticed and use it to reinforce your brand’s image.

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Do Your Research

When you plan to write or create content, do some research to make sure you’re providing the highest quality information that engages your audience. Here are some tips to help you research the topics you’d like to cover:

• Do keyword research. If you’re writing a blog, try to identify keywords related to your target audience. What kinds of terms are they using to find your products and services? Are there any terms they’re not using? Are they looking for specific information, or are they using your information for more generic content?

• Read the trends in your industry. Do the people you’re trying to reach know what’s trending in your industry? If you’re in the tech industry, don’t write about the latest technology – instead, write about the tools or apps you’ve developed or offer that help people get information when they net.

Related Links: https://www.slideshare.net/DanielCole80/accounting-in-everyday-lifedocx

https://medium.com/@daniel.cole852/how-to-manage-your-credit-card-balance-bbce776d2894

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